ProMedia to End Production of NMRA, NMCA Events

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NMRA NMCA


ProMedia, the organizers of the NMRA Ford Nationals and NMCA Muscle Car Nationals, will cease operations of motorsports events after 2024.

The company cited the lasting effects of COVID-19 on revenue-producing events, increasing costs, and the impact of Hurricane Helene on the NMRA World Finals for the decision to cease operations. ProMedia offices will be open through mid-December.

Additionally, NMRA and NMCA will no longer be exhibiting at the 2024 PRI Show, scheduled for December 12-14, Indianapolis. Originally intended to be distributed during the group's celebration at the PRI Show, each class champion will instead be sent a custom package that includes their Nitto Tire Diamond Tree World Champion ring, a World Champion Victor award, and a custom-embroidered World Champion jacket, the company said. 

In the official statement, ProMedia also urged participants and industry members to support PRI, SEMA and the many other motorsports events and series, including the NHRA, PDRA, LS Fest and more.

"Despite our best efforts, the company could not overcome significant challenges that included losing four of our five largest pre-COVID revenue-producing events, losing Auto Club Speedway for our NMCA West series, declining sponsor and advertising revenues, substantial inflationary price increases and, most recently, the devastating effect Hurricane Helene had on the NMRA World Finals, our company’s largest net profit event," the company said in a statement announcing the end of the series.

"ProMedia and our entire team sincerely thank our racers and fans for many years of dedicated support and passion for muscle car performance. We appreciate our sponsors for their long-term friendship and loyalty, most especially our series sponsors, Holley and Red Line Oil. Our track partners are the best in the business and we’re proud to call them our friends. Finally, we have been truly blessed having the most dedicated and talented employees and event staff in the business, made up of true professionals and wonderful people."

Click here to read the full statement from ProMedia.

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